We’re excited to share that Bar & Restaurant recently featured insight from Jake Alexander, Coffee Director at The Hope Farm, in an article exploring why coffee remains such a powerful driver of guest connection and revenue in hospitality. Written by Aaron Kiel and published on May 5, 2026, the piece looks at how operators are turning coffee from a morning staple into an all-day opportunity.
In the feature, Jake explains that even as trends move quickly, it is important to maintain a strong foundation of classic coffee offerings while also introducing seasonal options that reflect what guests are excited to try. He notes that people who love coffee will always seek it out with their meal, which is part of what gives it such lasting value on a menu.
The article also highlights how coffee has expanded far beyond breakfast and brunch. From afternoon pastries and after-lunch espresso to dessert pairings, iced drinks, and coffee cocktails, operators are increasingly treating coffee as a full beverage program rather than a single daypart offering. Bar & Restaurant points to this flexibility as one of the biggest reasons coffee continues to create both consistency and room for innovation.
Jake also shares that quality matters. In the story, he emphasizes the importance of using the freshest, highest-quality ingredients because guests can taste the difference. At The Hope Farm, that commitment is strengthened by the ability to use farm-fresh ingredients grown right on the property, which helps the team confidently introduce specials and seasonal offerings while reinforcing the connection between the land and the guest experience.
The article goes on to note that guest expectations around coffee service have risen, even in restaurants and bars that are not traditional cafés. Jake explains that today’s guests expect familiar coffee drinks to be executed well wherever they order them, making training, consistency, and quality essential parts of modern hospitality. We love seeing The Hope Farm included in this broader industry conversation around thoughtful beverage programs and elevated guest experiences. Read the full Bar & Restaurant feature here.
